0031 - Customer Acquisition with Google & Instagram Ads
Course Description
Social Media is a Digital Marketer’s playground for finding new customers and keeping past ones. Using Google, Instagram and Facebook Ads managing platforms, you’ll gain the skills top companies use to target and acquire new customers. The cool kids call it "growth marketing."
Learner Outcomes
After this course, you’ll:
- Accelerate your career with in-demand skills in digital advertising
- Build a portfolio of Instagram and Google Ad campaigns
- Understand how to target various demographics and backgrounds
- Successfully navigate challenging situations with increased emotional intelligence
- Expertly engage in intercultural communication and collaboration with diverse peers
- Receive Google AdWords and Facebook Advertising certifications & a badge for your LinkedIn
Notes
Whether you prefer to work at your desk at 2 PM or on your couch at 2 AM, our 100% online program gives you the flexibility to learn your way, every day.
Each week, you’ll complete online modules containing Hollywood-produced Video Lectures and tangible exercises, set to a schedule that works best for you.
Once you’ve tackled the modules on your own, meet with your peers twice weekly in LiveLab, a virtual classroom conducted over Zoom.
During these sessions, you’ll have the opportunity to work with your peers and instructor to deepen your understanding and get additional hands-on practice.
Instead of being graded on learning theories and memorizing formulas, this course will be open-world, where you can use all the resources around you to solve real problems.
Skill Builders and Portfolio Projects will help you apply relevant concepts and demonstrate your skills to potential employers.
You're going to feel confident and fully supported every step of the way.
If a specific assignment has you stumped, reach out to our 1:1 on-demand Tutoring Center or attend weekly group Study Halls! Need help catching up or have questions? Your dedicated Program Advisor is here to be your personal success coach.
Recommendations
Course taught by Rite Cidre, MBA. Rita has been named One of the Top 50 Female Marketers to Follow by SEJ, Hubspot and Devrix and is the former Director of Marketing at Zillow.Testimonials
Offered in partnership with Podium Education. See the JU Global Tech Program homepage.
Applies Towards the Following Certificates
- Global Tech Experience: Digital Marketing Track : Individual Courses Stream